Victoria’s Secret hires Priyanka Chopra Jonas, Megan Rapinoe of US football, for a rebranding, Entertainment News
US lingerie giant Victoria’s Secret has signed a new list under the direction of American soccer star Megan Rapinoe to replace the brand’s hypersexualized models who, for their embodiment of masculine fantasies about an accurate representation of what women are looking for in lingerie, are accurate be examined carefully.
The US store, which brought sexy lingerie to the masses in the 1970s and then grossed billions, has been overshadowed in recent years by brands that openly embraced both physical and ethnic diversity.
Criticized for its objectification of women, Victoria’s Secret abandoned its famous fashion show in 2019, a globally televised event in which women marched down the catwalk in barely-there lingerie full of gems, feathers and lace.
“When the world changed, we were too slow to react,” said managing director Martin Waters in an interview with the New York Times. “We had to stop being interested in what men want and what women want.”
One of the first companies to step into the void of Victoria’s Secret’s eclipsing star was Savage X Fenty, a lingerie company founded by singer Rihanna in 2018 and now valued at $ 1 billion by Forbes magazine is appreciated.
To make up for lost ground, Victoria’s Secret, which posted a 7.7 percent decline in sales in 2019 before the pandemic, launched its new collective of female brand representatives on Wednesday.
Rapinoe’s cohorts include Indian actress Priyanka Chopra Jones and Brazilian transgender model Valentina Sampaio.
Rapinoe, two-time world champion, has been the face of American women’s football for almost a decade.
“Often times I felt like I was looking in from the outside with brands in the beauty and fashion industries,” Rapinoe, a lesbian activist for women and LGBTQ rights, said in a statement.
“I’m excited to create a space that sees the true spectrum of all women,” she added.
Victoria’s Secret plans to resume its fashion show in 2022, but in an entirely different format, Waters told the Times.
Victoria’s Secret’s parent company, L Brands, announced in May that it had spun off the lingerie company to separate it from its other holdings.