How to save money and buy without spending more? This is a question many have asked themselves in this recession.
Better customer relations and better financial management
How can we, as the business owners, stay in touch with our customers and keep our customer relationships intact? How can we deliver high quality products and services at competitive prices? How can we convince our clients to come back for more?
The answer is through better customer relations and better financial management. The greatest way to boost your sales is by offering top quality products at competitive prices.
Do you know how much of your sales volume comes from direct sales? You will find out that of the people who buy from you it is those who have used your product before and have found it very helpful or even essential. So your products must have enough value for them to return for more.
However, if you only concentrate on your direct sales and do not have enough funds to build customer relationships then you are going to fail in the market. That is why your sales need to include indirect sales too.
Best way is to consult with sales people
How to reach out to the many customers who want your product? The best way is to consult with sales people in the local area who are familiar with your products and who are willing to help your customers. Do not forget that this is an indirect sales team; if you are selling something different in your local area then you must take extra care to find people who speak your language and know about your product.
Remember that the direct sales team is there to sell your product and build your customer base. So if you are not keeping in touch with your local team of sales people you might be missing the opportunity to expand your customer base. With such a team you can easily expand your customer base by simply inviting them to visit your store.
When the local sales team visits your store they may feel excited by the prospect of giving their last sale and possibly more sales at the same time. They may think of how the store has changed and what it is to them. If you are a leader then you should give your team suggestions on how they can improve the store to bring in more customers.
In doing so, you can motivate your sales team to meet the expectations of your customers. If they do so, you will have fewer problems like pushy sales people, unsatisfied customers and disgruntled customers who complain to their friends about your customers.
Need to make sure that they understand your company policy regarding returns
Aside from motivating your sales team, you also need to make sure that they understand your company policy regarding returns. You should encourage them to purchase products from you again so that they are loyal customers.
When you see that they are loyal customers, you should consider giving them another gift or discount at your store. By doing so, you can get a loyal customer who has purchased your products and product from you three times before. This will provide the impetus for the sales people to encourage their own sales team members to buy your products from you again.
Now if you cannot make up your mind as to which kind of promotional gift you should give to your sales team, you can take into consideration the price of your gift and the frequency of its usage. A little reminder every now and then will not hurt anyone.